Thursday 23 April 2009

ADDITIONAL CAMPAIGN WORK

Now that the viral is underway, and the process of projecting and filming has been worked out i can now turn my attention in between shooting to working on designs for the additional areas of the campaign. This will culminate as a poster/cd and lp cover design and also a special edition slip mat.





Slipmat animating when shot at 25 fps
was really keen to try and combine my streaker theme with this technique that i have used for a previous live project for Ministry of Sound.
What you are seeing is the sequential images of the streaker animating, using a similar principle to how a zeotrope works, only its the frame rate of the camera (25fps) that allows the animation to take place











concept work on lp design




I wanted the campaign to have a unisex feel. I know its more obvious to feature soley female models when nudity in campaigns is concerened. But i think Ministry is a unisex brand and has to appeal to everyone. therefore i want to provide a cover featuring both male and female models.

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