STUDIO FOOTAGE

Just wanted to show some of the footage from the studio sessions as they were great fun and look good, video edited down, thers not so much running in this one as you will see more of that when i do my projections, but i thought it was good to show some of the characters i was working with

ADDITIONAL CAMPAIGN WORK

Now that the viral is underway, and the process of projecting and filming has been worked out i can now turn my attention in between shooting to working on designs for the additional areas of the campaign. This will culminate as a poster/cd and lp cover design and also a special edition slip mat.





Slipmat animating when shot at 25 fps
was really keen to try and combine my streaker theme with this technique that i have used for a previous live project for Ministry of Sound.
What you are seeing is the sequential images of the streaker animating, using a similar principle to how a zeotrope works, only its the frame rate of the camera (25fps) that allows the animation to take place











concept work on lp design




I wanted the campaign to have a unisex feel. I know its more obvious to feature soley female models when nudity in campaigns is concerened. But i think Ministry is a unisex brand and has to appeal to everyone. therefore i want to provide a cover featuring both male and female models.

MINISTRY STREAKER FOOTAGE

Went out and shot some footage of the streakers, so so much fun i can't even tell you,
Here is some rough footage showing a couple of the streakers running through camden





Low res stills from the film












the reactions from people were priceless, but only having one camera i wasn't able to capture crowd reaction so well.

However, i am really happy that the technique works, this whole time i was unsure if it was even possible.

I am considering mounting the camera next time we go out to shoot, and also bringing along another car of camera people to film the peoples reactions to the streakers.

Going to go out earlier to catch more people on the street, as well as more high profile sites for projections to come

Also i sent the footage to Simon at Ministry who said

"this looks great, it works really well. I definitely think it needs more reactions though"

after i informed him about my plans to go out again, this time with a 2nd camera in order to capture peoples reactions he said:

"OK, brilliant. I think it's shaping up really nicely and am looking forward to seeing what you do next"

so all in all i am happy with Ministrys response to the work

EQUIPMENT+SETUP GUERILLA PROJECTIONS

Today is the maiden voyage of the portable projector unit,
i thought i would give some technical info about how it is possible for me to take the projector on the road

POWER:

12v 110AH deep cycle battery, usually found in caravans, this will be the source of power for the projector

POWER INVERTER:


600W power inverter, this device changes the 12v DC from the battery into 240v AC which is the standard power for electrical appliances, this is what the projector will be plugged into

PROJECTOR:


Bright 3500 lumens projector, this is obviously what my content will be projecting from, the model needs to be bright especially in the city where there is a lot of ambient light

POWER INVERTER 2:


This is a small power inverter, this plugs into the cars cigarette lighter, this is for powering the lap top when you are on the move, again this changes the car battery's 12v dc into 240v ac.

More photos/vids to come..

MINISTRY STREAKERS+STRIPPERS UPDATE

Had a manic week shooting the footage of all ministry streakers.
i will have 8 characters shot by monday. 3 girls and 5 boys, great fun
This is the footage i will be 'drive by projecting' through the streets of london

Here is the credit crunch, streaker studio, complete with gumtree treadmill, an essential part of the studio construction.
The way it works is that the streakers are filmed running on the treadmill against a black background. The reason for this being black cannot be projected.leaving only the bright figures to be seen.

Here are a couple images of the 'studio'






here is a rough bit of footage to give you an idea what it looks like
the boys gaffa taped their 'bits' the black tape alows for good censorship when the time for projection happens. Also i wanted the rudeness to be intact but i am aware that i could get into some trouble if the footage was overly explicit
It also leaves enough to show that he is totally naked, so even if a logo or information was placed it would still have a good effect.
I also got the streakers to walk in some cases when the car would be traveling at slower speeds,
watch all the way through....



here are a very low res stills from the footage of some of the other streakers












here are a couple of images showing the images projected in my living room
testing the projector etc...



living room wall very bright sunlight outside curtains drawn
notice how the black vanishes when projected



had a quick go with the projector at night, couldnt get my full streaker image onto the neighbours house because there was a tree in the way (the image was also like 10 ft high!!) however i did get the video controls onto the side of the house, looks cool, you can image a streaker/stripper working in a similar way

heres a qick video of a strip projected on my garden wall





Thinking about other potential directions for the campaign and the streaker theme,
using a technique i used in a previous project for ministry, an 18 + streaker slipmat design could work really well as a promo item

concept



i will make a video of this in action and post very soon

QUICK VIRAL UPDATE

Sent off story board to Ministry, got feedback and response,

"my thoughts were that it was good on the whole, but possibly a touch over-complicated.
I think the strength of the idea is its simplicity; people being projected running around London naked would be such a strong visual statement that I felt that all you needed to do was give them a reason to be doing it and a conclusion, and then effectively just document the event with the film. Also I don't think you need to worry about censoring it, doing things like placing logos over parts of the body. This all supposed to be about things that are suitable only for adults and you don't get censorship of this kind in those circumstances." (Simon Moore)

I have refined the storyboard since then, i am focusing more on the streakers and about documenting the events,
I think the updated narrative will involve the 18 logo acting as a beacon and then the rest will be the streakers and flashers appearing all over london.

I have obtained a treadmill on which i will be filming the streakers, i will also be getting hold of the relevant equipment that is needed

shooting commences next week from monday