MINISTRY VIRAL UPDATE - REACTIONS

Both Yvonne and Simon from Ministry really liked the footage i had shot but both agreed there was a need for more reactions from the public

last night i went out on another streaking/stripping run down old street/shoreditch/hoxton with the team and caught some priceless reactions

On earlier runs we were fairly cautious with where and when we projected, but this time we opted for maximum impact putting the images right infront of people queuing for clubs and coming out of bars
large projections in very obvious places..

I don't want to give everything away, but here are some un edited clips and some stills from the footage taken last night



large scale projection over old st station











Another cool bit of news is that the viral will be running on the Ministry site once it is completed

LIMITED EDITION SLIPMAT

Sent off bespoke design to a custom sipmat printers and should be seeing results back in 2-3 days, will up date on arrival,

NIGHT TIME ACTION

A selection of Hi-Res images from a a photoshoot documenting the process of the projection from the car,

could be used for portfolio, a representative image for my work in the show or show look book and the packaging of the viral disc

COMING SOON...

Started new shoot but had to cut it short, shooting resumes monday, hope to get enough footage to finish viral

STUDIO FOOTAGE

Just wanted to show some of the footage from the studio sessions as they were great fun and look good, video edited down, thers not so much running in this one as you will see more of that when i do my projections, but i thought it was good to show some of the characters i was working with

ADDITIONAL CAMPAIGN WORK

Now that the viral is underway, and the process of projecting and filming has been worked out i can now turn my attention in between shooting to working on designs for the additional areas of the campaign. This will culminate as a poster/cd and lp cover design and also a special edition slip mat.





Slipmat animating when shot at 25 fps
was really keen to try and combine my streaker theme with this technique that i have used for a previous live project for Ministry of Sound.
What you are seeing is the sequential images of the streaker animating, using a similar principle to how a zeotrope works, only its the frame rate of the camera (25fps) that allows the animation to take place











concept work on lp design




I wanted the campaign to have a unisex feel. I know its more obvious to feature soley female models when nudity in campaigns is concerened. But i think Ministry is a unisex brand and has to appeal to everyone. therefore i want to provide a cover featuring both male and female models.

MINISTRY STREAKER FOOTAGE

Went out and shot some footage of the streakers, so so much fun i can't even tell you,
Here is some rough footage showing a couple of the streakers running through camden





Low res stills from the film












the reactions from people were priceless, but only having one camera i wasn't able to capture crowd reaction so well.

However, i am really happy that the technique works, this whole time i was unsure if it was even possible.

I am considering mounting the camera next time we go out to shoot, and also bringing along another car of camera people to film the peoples reactions to the streakers.

Going to go out earlier to catch more people on the street, as well as more high profile sites for projections to come

Also i sent the footage to Simon at Ministry who said

"this looks great, it works really well. I definitely think it needs more reactions though"

after i informed him about my plans to go out again, this time with a 2nd camera in order to capture peoples reactions he said:

"OK, brilliant. I think it's shaping up really nicely and am looking forward to seeing what you do next"

so all in all i am happy with Ministrys response to the work