PROMO PRINT MATERIAL

Print material on this project will be

> 1 or 2 A1 posters promoting the night, boy version and girl version
> 1 CD Sleeve Girl version
> 1 LP Sleeve Boy version

here is the finished boy version LP

that went off to print today

RAD printers in Gravesend



photo shoot this eve to get girl version done

Identity is to be kept the same through out, naked people because of 'birthday suit' idea' black background, same use of font,

dvd covers and packaging will feature similar styling

MINISTRY RESPONSE CONTINUED

Just got this from Yvonne

"Thanks for getting back to me and giving me the address for your blog. We really appreciate all the hard work you are doing on this project and we are very impressed with the results so far"

i am now currently working on a strapline for the end of the viral

which in Ministrys words,

"Remember we do want to push the boundaries here a little and talk to the audience who themselves may be turning 18 so it can be a bit naughty and provocative. It would be good if you could come up with some other ideas and send them back to me.

For the look of the poster you can be totally creative with that, we don’t have any real requirements other than that the Ministry of Sound logo should not be modified in any way.

MINISTRY RESPONSE AND OTHER UPDATES

Recently i sent off my viral including the reactions from the people in the street and i am pleased to report that Ministry have really liked it

Yvonne sent this today

"Hey Reuben,
Got some more feedback for you on the viral. First of all, people like it and think it’s very well done but there should be more reference in there to 18 and the 18 logo, could this be added somewhere perhaps at the end?
I really like the latest version with more of the public’s reactions, this works really well!!"

Another question, did you actually go out and project this or did you just work on it afterwards? I’m going to show your stuff in a meeting this week and want to talk people through it"

she also asked for a link to my blog, which will be shown in the meeting this week.

I am really happy with Ministry's reaction to the work and i shall be adding the required elements to the viral for the 18 campaign.

Also took a trip to edithouse printers in kings cross who have an excellent way of printing artwork onto DVDs via thermal printing, i got some samples made up and they look very slick, details to think about for hand in

Was given this bespoke front by Andreas Neophytu from Six Creative to use for the design work for this project. The font has several weights, but this is the version i especially like


Its a great looking font, and whats very nice is that it has never been used before.
Very nice of andreas to give this to me

MINISTRY VIRAL UPDATE - REACTIONS

Both Yvonne and Simon from Ministry really liked the footage i had shot but both agreed there was a need for more reactions from the public

last night i went out on another streaking/stripping run down old street/shoreditch/hoxton with the team and caught some priceless reactions

On earlier runs we were fairly cautious with where and when we projected, but this time we opted for maximum impact putting the images right infront of people queuing for clubs and coming out of bars
large projections in very obvious places..

I don't want to give everything away, but here are some un edited clips and some stills from the footage taken last night



large scale projection over old st station











Another cool bit of news is that the viral will be running on the Ministry site once it is completed

LIMITED EDITION SLIPMAT

Sent off bespoke design to a custom sipmat printers and should be seeing results back in 2-3 days, will up date on arrival,

NIGHT TIME ACTION

A selection of Hi-Res images from a a photoshoot documenting the process of the projection from the car,

could be used for portfolio, a representative image for my work in the show or show look book and the packaging of the viral disc

COMING SOON...

Started new shoot but had to cut it short, shooting resumes monday, hope to get enough footage to finish viral