FINISHED VIRAL

http://www.youtube.com/watch?v=-TC3GDGBDGU&feature=channel_page

for a hi res version
go to this link (only works if you have a face book)

http://www.facebook.com/video/video.php?v=92916207521

FINISHED VIRAL

MINISTRY APPROVAL

Another quick update...

The viral has now been approved, the changes Yvonne had requested were made and now the film is ready to be shown on the the Ministry website, with the intention of being ready to be viewed for the show on the 19th

Here are some more work in progress shots of the Ministry birthday box set

Box with vinyl Ministry decal on lid



Layer under lid
Black plastic divider with 18 logo







The next layer contains the dvds (viral and slipmat videos)
the packaging works in a similar way to multi layered chocolate boxes, notice the cut outs for easy removing of the layer
The dvds are wrapped in a paper sleeve and also have a photographic design in the interior, both of which are being printed today, as is the Ministry Poster





Under the DVDs is the record sleeve



The record sleeve fits very snugly into the box so for to make it easy to remove from the box, this red ribbon runs
underneath the record and over the top, so you just need to pull it up and the record pops out

QUICK UPDATE BEFORE BIG UPDATE

Havent updated the blog in a while due getting things sorted
but i thought i'd give a quick update on what i been doing

The viral is now finished and has been sent off to Ministry for final approval
i have now been working on everything else that is coming with the FMP for hand in
here are a few shots of the work area and some of the work in prog in terms of material
The viral is fairly dark and all my accompanying graphics have been as well, so i wanted this to be evident within my packaging etc.

I am making this a quick update because i want to do a full update when all the materials come together, i have a record sleeve coming to me in the post for tommorow and a i am collecting a bespoke set of vinyl decals aswell

here is a collection of some of the materials so far



I wanted to have a subtle colour range of deep blacks, charcoal greys and red, within this there is a combination of matt and gloss finishes.


beautiful charcoal grey box , gloss laquer finish (on wood)
(Lid of box will have black vinyl gloss ministry decal on the top)





200gsm dry mounted matt black dvd sleeves, (which will have high gloss black labeling)



thermal printed discs





charcoal foam

Big update to come very soon...

PROMO PRINT MATERIAL

Print material on this project will be

> 1 or 2 A1 posters promoting the night, boy version and girl version
> 1 CD Sleeve Girl version
> 1 LP Sleeve Boy version

here is the finished boy version LP

that went off to print today

RAD printers in Gravesend



photo shoot this eve to get girl version done

Identity is to be kept the same through out, naked people because of 'birthday suit' idea' black background, same use of font,

dvd covers and packaging will feature similar styling

MINISTRY RESPONSE CONTINUED

Just got this from Yvonne

"Thanks for getting back to me and giving me the address for your blog. We really appreciate all the hard work you are doing on this project and we are very impressed with the results so far"

i am now currently working on a strapline for the end of the viral

which in Ministrys words,

"Remember we do want to push the boundaries here a little and talk to the audience who themselves may be turning 18 so it can be a bit naughty and provocative. It would be good if you could come up with some other ideas and send them back to me.

For the look of the poster you can be totally creative with that, we don’t have any real requirements other than that the Ministry of Sound logo should not be modified in any way.

MINISTRY RESPONSE AND OTHER UPDATES

Recently i sent off my viral including the reactions from the people in the street and i am pleased to report that Ministry have really liked it

Yvonne sent this today

"Hey Reuben,
Got some more feedback for you on the viral. First of all, people like it and think it’s very well done but there should be more reference in there to 18 and the 18 logo, could this be added somewhere perhaps at the end?
I really like the latest version with more of the public’s reactions, this works really well!!"

Another question, did you actually go out and project this or did you just work on it afterwards? I’m going to show your stuff in a meeting this week and want to talk people through it"

she also asked for a link to my blog, which will be shown in the meeting this week.

I am really happy with Ministry's reaction to the work and i shall be adding the required elements to the viral for the 18 campaign.

Also took a trip to edithouse printers in kings cross who have an excellent way of printing artwork onto DVDs via thermal printing, i got some samples made up and they look very slick, details to think about for hand in

Was given this bespoke front by Andreas Neophytu from Six Creative to use for the design work for this project. The font has several weights, but this is the version i especially like


Its a great looking font, and whats very nice is that it has never been used before.
Very nice of andreas to give this to me